A FASHION EVOLUTION
Image credit: Fashion Revolution
Sunday, 30th December 2018
Sustainable Fashion Moments 2018
2018 has been a turbulent year for the fashion world, it’s ugly side has been unearthed and laid bare by the media. However it has acted as a catalyst for change in the industry towards a more sustainable future. Here are a few of our favourite sustainable fashion moments of 2018.
February 2018 - Common Objective launches
The sustainable business network for the fashion industry, Common Objective launched in February linking producers with suppliers. Since then it has grown exponentially, gaining 10,000 users.
Image credit: Common Objective
April 2018 - Fashion Revolution week exploded
533 million posts were shared using #whomademyclothes, an 83% increase on the previous year. The movement demands brand responsibility, and has seen brands such as Zara, Pull and Bear, Marks and Spencer and Gildan respond to customers’ hashtags with images and information on who made their clothes.
Fashion revolution are finishing this year with over 187,000 followers on instagram
Image credit: Fashion Revolution
April 2018 - ‘Fashioned from Nature’ opens at the V&A
The V&A exhibition spans 400 years of fashion drawing attention to the relationship between fashion and nature, calling for a more responsible attitude towards nature within the fashion world of the future.
Image credit: V&A Museum
May 2018 - Largest ever Copenhagen Fashion Summit
Over 1,300 players from the fashion industry attended the summit which revolved around the theme ‘Take it from Words to Action’.
Image credit: Highsnobiety
July 2018 - Burberry shamed and changed
Outrage was caused when the burning of £30 million worth of Burberry stock was revealed. The brand has since joined the Ellen MacArthur Foundation, pledging to move towards a circular fashion model, and has announced it will stop the practice of burning unsold goods, as well as the use of fur. It also works in collaboration with brands such as Elvis & Kresse who recycle Burberry’s leather cut-offs in to brand-new products, such as bags and rugs.
Image credit: Elvis & Kresse
July 2018 - Bringing the issue to the front row
Dutch fashion brand Botter opened Berlin Fashion Week with an ocean pollution themed Spring Summer 2019 collection. Models wore sea creature inflatables, fishing nets and oil company logos.
Image credit: Knotoryus
July 2018 - Ecoalf launch their zero-waste ‘Shao’ shoe
Spanish fashion brand, Ecoalf, launched ‘Shao’ sneakers made entirely from algae and recycled ocean plastic.
Image credit: Ecoalf
August 2018 - Eco super-brand, Edun expand bag range made from Piñatex due to popularity
The Bibi bag, made from Piñatex’s low-impact pineapple leather was launched at the beginning of 2018 in one colour, paprika, however due to the popularity Edun bought out two more colours- charcoal and natural.
Image credit: Piñatex
October 2018 - ‘Fashion For Good’ museum opens
Sustainable fashion initiative ‘Fashion For Good’ opened an interactive museum space in Amsterdam where visitors can learn about circular fashion.
Image credit: Fashion for good
October 2018 - Stacey Dooley Investigates documentary
Stacey Dooley’s BBC documentary ‘Fashion’s Dirty Secrets’ gave viewers a shocking insight into the production of fast fashion, revealing the industry as the second largest global pollutant.
Image credit: BBC
December 2018 - H&M Group joins the fashion industry charter for climate action
H&M Group (including nine popular high street brands such as Monki, & Other Stories and Arket) have pledged to become planet positive by 2040. Look out for their sustainable lines in store such as H&M’s ‘Conscious’ range and Monki’s ‘Monki Cares’.