DEPOP SELLER'S GUIDE
Image credit: Vogue
Friday, 15th February 2019
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Image credit: Stylist
Do you have a wardrobe full of clothes but nothing to wear? Fancy a bit of extra pocket-money to get you through the remaining winter days? Well look no further than online marketplace, Depop. With its social media app set out it’s a super simple side-hustle that can earn you money and share great fashion with minimal environmental impact. With it’s large number of young, independent sellers showcased on an equal platform, you can also find some unique steals for your new wardrobe that you’d never find on the high street. Here are our top tips for starting your own Depop shop:
If there’s one thing you take away from this article it is the importance of building trust with your buyers. Ripping someone off might earn you quick-cash, but a bad review is a major barrier against finding future buyers. Be true to your word and offer a good service- if you can’t post something for a few days state that, usually most people are fairly lenient as long as you keep them informed. Follow the rest of our tips to create a good first impression.
Why are you selling your clothes? Maybe it’s a wardrobe refresh- write that. If they’re your clothes then it can be helpful to put what size you usually are. Are you open to having offers made? Or giving cheaper deals on bundles? You don’t have many characters though so keep it concise- look at other accounts for inspiration.
One of the key determinants of whether someone will buy from you is your profile rating; a good rating is assurance that you’re legitimate and genuine. An easy way to do this when you’re first starting out is to buy from someone else; this will also give you an opportunity to experience Depop from the buyers perspective which will be helpful to be a good seller.
Good Quality Photography
Excellent photos are essential. Depop has an instagram-like set out so the first thing that’s going to catch your buyers eye will be your image. Here are some rules of thumb for good clothing photography:
- Make sure the item is looking its best, which means clean and wrinkle-free. If you need to steam a delicate piece of clothing but don’t have a steamer, try hanging it up in the bathroom while you take a (preferably hot) shower and hand-smoothing out wrinkles after.
- Lighting. We all know about the transformative effects of golden hour: from mere mortal to god in an instant. The best lighting for clothing mimics a studio: try bright white lights that are not directly aimed at the item, to avoid harsh shadows but show the colour of the item well. Alternatively, natural light is a great high-quality light source.
- Setting. A plain background is what you’re looking for, to keep the clothing the star of the show. Ideally a white wall to stop any chance of interference with the colour of the clothing, but it’s not essential.
- Learn how to get the image you want from your camera. You don’t need a fancy camera to set up a Depop shop, the camera on your phone is fine. Use these simple tricks to make your photos the best quality they can be: clean the lens(!!), keep subjects straight by adding gridlines to your screen, avoid flash and zoom. You can also make adjustments to the photo after like the exposure and saturation but use sparingly, overly edited photos is a major red-flag for buyers.
- If they’re your own clothes it’s really helpful to have a photo of you actually wearing the item. It doesn’t need to be the main photo but an image to give some idea of what it looks like on a body. You can also try to find photos from the brand’s original photoshoot.
Clear, Concise, Truthful Item Description
Try to give as many details on the item as you can, but keep it concise and try not to repeat your bio. A basic template could be: brand, item type, size, condition (mention any defaults like marks- tell the truth!!), tags. With your hashtags make sure they’re as descriptive and relevant as possible, you can tag the fabric, colour, clothing type, or brand - anything that you might think is useful.
Bear in mind that people will be looking for a good deal, therefore your price needs to be low enough to attract buyers. A good way to check your price if you’re not sure is to search similar items on Depop and compare; if your item is on a par with the rest maybe you should consider putting it up at a competitive price, or if you think yours is better then you may be justified in pricing it slightly higher.